Campaign
One scoped campaign
A roster built for a single window. Views are delivered across the flight.
$25,000
Reading it: the guarantee is what the contract commits to. Historically campaigns land well above it, because it is quoted conservatively on purpose so the budget goes into creators rather than padding.
Residency
A creator residency
The same roster under contract for the whole term. Views are delivered across the term, and unspent creator budget rolls forward inside it.
$10,000/month
Why the residency curve sits higher
One round of vetting and contracting instead of one per buy, and creators already under contract, so more of every dollar reaches content. The view guarantee reflects that.
Where these numbers stop
Both tools hold for a roster of up to five creators on a residency and the typical roster shown on a campaign. Larger rosters are quoted separately.